How to Hire a Web Designer

Web BlueprintRecently, I have had a huge increase in web design clients. And like every other niche of the web, purchasing custom web designs very much has a season and this is it. Business will continue to be hot for me until about mid-April to the beginning of May when work will taper off again.

So I thought now might be a good time for a little not-about-blogging blog post. Instead, coming from a web designer I thought you might like some tips to hiring a web designer. It’s not always as simple as a lot of people make it and with this post, you may see why.

Imagine if you will that you’re ready to design or redesign your website. You set out on a quest to find the web designer that’s right for you. But the question then becomes, of all the designers on the web, who is right for you?

The answer isn’t the same across the board. And generally it’s been my experience that those who are redesigning their website are doing so because they have just ran into a website that they love and that design is much better than their own. This post is written from that point of view but still very much applies to those who are having their site designed for the first time.

Get Recommendations

If you don’t know a webmaster and love their design, check to see if their site links to their web designer for credit to the design. This is typically in the footer. If they don’t credit their designer, do not be afraid to contact a webmaster and ask. They’ll be flattered and if they love their design, will be all too happy to tell you who did it!

Rarely would I suggest that you hire a web designer without recommendations from someone else. And there are many cases where a webmaster will love their design but will be all too happy to tell you that it was difficult to get because the designer was hard to work with. So, make sure you know. And don’t forget, you can get recommendations from strangers just by heading to Google and doing a search for a designer that you have found. People talk, you should listen.

See Examples

Most designers have a portfolio of their work. Be prepared that their portfolio may not contain every single website they have ever done. There isn’t always a need to show that. Instead, their portfolio may contain their favorite pieces or design styles that they enjoy doing the most. Commonly, portfolios will also contain the designer’s best pieces of various different styles to show their flexibility. However, just because you don’t see what you like in the portfolio doesn’t mean the designer can’t do it. It could just be that they have been presented with the opportunity to do it.

Be Inspired

Generally, it’s okay to hire a designer and not really know what you want. Few people actually do know exactly what they want. In most cases, designers are happy for the wiggle room in your design to translate what they feel you want based on the information that you’ve given them. However, inspiration is the best spice for any web designer. If you’re getting a design because you’ve fallen in love with another site, be sure to let the designer know. Together with your designer, you’ll be able to say what it is that you love about your inspiration site to see what can be worked into your design.

What I have personally found is that most people have fallen in love with their inspiration site not always because of how the design looks but because of a functional element from the design.

For example, Dani is a custom client for her site Girl Get Paid. Her design is rockin’ if I do say so myself. But she didn’t hesitate to tell me she really wanted a Java box that contained her Most Recent Posts, Most Popular Post, Categories, and Archives. And the inspiration site she provided me with had this very element.

Inspiration Not Duplicate

Don’t ever ask a designer to duplicate another site exactly. Those who carry ethics won’t do it! Yes, I can implement elements from your inspiration site but I won’t give you everything another site has. Never ask a designer to copy every single element from another site.

Get a Quote

Good designers generally aren’t cheap. High quality personal designs take time and expect that you’ll be quoted accordingly. If you want something really elaborate or heavily coded, expect to pay your designer for that time.

The worst part for me of being a designer is the quote process. Once you have thrown a price out there, it’s left up to the person requesting the quote to evaluate if you’re worth it. And even though the designer firmly believes that they are, not everyone comes back to purchase a design once a quote has been given.

Realize when you get your quote that you’re being asked for a dollar amount that is entirely dependant on what you told the designer you wanted. It can take a few emails with a designer for them to actually give you a dollar figure so that they can get a better feeling of what your wants and needs are. Elaboration is key to a quote that is going to work for you! Don’t be afraid to be specific or on the flip side, turn over your design to the designer.

Last point with your quote is to make sure that the designer has detailed what you’re going to get for your money. Time is rarely stated but should be obvious. Part of the quote received from a designer will be for nothing more than the time it will take the designer. Be sure that if you don’t see what elements are included in your design, the turn around time, and the waiting time in your quote that you ask for this information. Never hand over money before you have all of the details from the designer.

Patience

This is the time of year where I have to ask all of my design clients for their patience. It’s hard and I’m afraid that people will be put off by my 5 to 6 day waiting period just for me to start on their design.

We are very much an instant gratification world and with design, it’s hard to give that. As much as I would love to start on my next custom client today, I still have others to finish up. And for me, I’m typically working on two or more custom clients at a time and still need you to wait patiently before I can start your design.

So, like I mentioned with the quote, make sure you know how long you’re going to have to sit and wait in anticipation of your new design. Your designer should tell you how long it’ll be before work will start on your design and a rough estimate of how long your design will take once they begin work. It’s important to be flexible with time. Most designers give time estimates that are contingent on the previous design customer loving every single step in their own process. Delays can happen and be understanding as long as you have full communication with your designer while you’re patiently waiting.

Stick to the Plan

Once your designer has started working on your site, do the best you can to stick the original development plan that you started with your designer. Keep in mind that if you don’t like what’s happening with your design you should by all means say something! In the long run, it’s going to be you that has to live with the final design and chances are you probably spent a lot of money to not like something. Don’t do that. However, realize that by changing the course of your design your designer may ask for more money. Expect that if things dramatically change, you will be asked to pay or forgo your new idea.

Enjoy

In the end, when your design is done and you’re just as in love with your new design as you were an inspiration site, be sure to tell the designer. Personally, I live for feedback. I want to know if you’re thrilled with what I’ve done or if you hate it. Feedback to what I have done throughout the process is great for me to continue to build my skills and know if I have made the process easy for you.

And remember make sure you help someone start the process all over again. If you can provide a testimonial for the web designer to use, do it! When someone asks who did your design, share the love. Designers need your commentary to ensure they’ve made their process a smooth one.

18 Comments

  1. Aaron Wakling Says:

    Good Blog. I will continue reading it in the future. Nice layout too.

    Aaron Wakling

    Posted on March 14th, 2008

  2. Sarah Says:

    I like to think I’m a good client to have for web design. You would know better than me. :) I definitely try to be like your tips suggest.

    All I know is that respect begets respect. You treat someone like crap, and you’ll get crap.

    Much like the food business mantra: “Don’t screw with your server; you never know what you’ll find in your food.” You screw with your designer, and you’ll get screwed back.

    Posted on March 14th, 2008

  3. Lori Says:

    Excellent post! One thing that irritates me is when you designed something that they specified and then they do a 360 on you. I find that very aggravating. I don’t think they realize how much time it takes us to do this sort of thing! And I don’t even do much coding yet….

    You should also do a post geared towards beginner designers:)

    Posted on March 14th, 2008

  4. Katy Says:

    Aaron » Thanks! Looking forward to seeing you again.

    Sarah » You’re great to have as a client, you allow my creativity to really flow because you’re so relaxed about what your design looks like. LOL

    So, I get what you’re saying about respect. However, designers who work at it full time, need to control themselves. Like any good business it doesn’t matter if you have respect from your customers or not, you have to treat them with respect. A bad reputation for a designer will kill their business so professionalism must be maintained (although it helps if the client feels the same way).

    Lori » Thank you! When a client changes their mind to what they want after you have made the design the only option is to ask for more money or explain how you worked to the client’s specifications. This is exactly what I was saying under “Stick to the Plan.”

    In regards to a post to beginner designers, please don’t take offense but I can’t shoot myself in the foot. While I love to be helpful and show what I know, web design is my bread and butter. ::wink::

    Posted on March 14th, 2008

  5. Dani Says:

    Thanks for the shout Katy. You were a dream to work with! And you know I love my new site design and layout. Everything you said, you delivered!

    Posted on March 14th, 2008

  6. Joanne Says:

    Perfectly said! It’s like pulling teeth sometimes to get information out of my customers for their web designs. Your whole post is brilliant!

    Posted on March 14th, 2008

  7. Katy Says:

    Dani » You’re very welcome. And thank you again for the nice compliments. You’ve been great with feedback and it’s been nice to hear! :o)

    Joanne » Thanks! I decided quite some time ago that I was going to start being blunt with clients so I didn’t have to “pull teeth.” It worked! Good luck with yours!

    Posted on March 14th, 2008

  8. James Christensen Says:

    I would have lots of trouble “sticking to the plan”… I’ve changed my site so many times in the last month.

    Posted on March 16th, 2008

  9. SenorC Says:

    5 to 6 days seems like a lot. What is the standard turnaround time? (I really dont know)

    Posted on March 16th, 2008

  10. Manda Says:

    Great post Katy, however I’m bias with KissMyCode. I know the site owner, the designer, her abilities, and trusting the designer is important. I know when I say “have fun with the design” - I will recieve a brillant design in return.

    Posted on March 17th, 2008

  11. Katy Says:

    James » I understand that issue. In 6 weeks I had 3 designs. Now I actually have something I’m really happy with. :D

    SenorC » During my non-busy season, I can typically start work the same day that I’m hired. During my business season (now) my norm is 4 to 5 days. And at the time of writing this post, I had enough jobs to keep me for the 5 to 6 days. Right now, I’m back to a 3 to 4 days waiting time.

    I don’t think though that there is a standard turnaround time. Each designer works at a difference pace and has different levels of work to get done before starting on the next person.

    Manda » Thanks for the compliment! :D You’ve got the unique position to have found someone and you can stick with. :D

    Posted on March 17th, 2008

  12. becky Says:

    Yah, I really didn’t know there was this much to think about when hiring a designer. Go figure…. on to more research then….

    Posted on March 17th, 2008

  13. Katy Says:

    Becky » It’s not uncommon for people to hire a designer on gut feeling and recommendations alone. If a designer sticks out, by all means go for it.

    Posted on March 17th, 2008

  14. Peacock Carter Says:

    Agree with Joanne about getting content from clients - occasionally becomes a never-ending task, and it’s usually the longest part of the process for us!

    Posted on March 21st, 2008

  15. Rik Says:

    According to Aaron Wakling: this website template is nice.

    For some projects I am searching for a web designer which is affordable and has some experience. I can tell you this is the first time I am hiring someone and it is difficult as I thought it would be.

    On which factors you are making the price for designing an layout for a website? Because I don’t want to spend more than $200. Is it possible to find someone professional with experience and good designing skills to make some template for me? And can someone recommend someone?

    Posted on March 22nd, 2008

  16. Katy Says:

    Peacock » I think the problem with some design clients is that they haven’t been through the process before, they’re unsure of what to expect and from what I have seen… we designers are good at throwing jargon their way and not making it any easier. One of the best things I’ve done for myself and my clients is to simplify the process from the beginning but understanding the needs and what I need from the client to get my work done. It’s always been very effective for me to explain to a client how they can hold up the process for me and what they can do about it. :D

    Rik » Thank you for the compliment on my site.

    For me, there are many things for me to consider to quote someone for a web design. Too much for me to go into here on a comment but if you’d like to discuss that privately, we most certainly can.

    As far as a recommendation, I sure hope most anyone who visits this blog, knowing that I’m a web designer, would recommend me.

    Posted on March 23rd, 2008

  17. Jeremy Says:

    I think another very important thing to ask when checking on references is if their designer completed the project within the time lines that they specified. I have heard of some clients taking as long as 12 to 18 months to finish up a web site project. Going with a designer that allows this can greatly hinder your plans of online success.

    Posted on April 15th, 2008

  18. Jeremy Says:

    Hi, i’m comment #17 on this page, and I see that you have rel=”nofollow” tags on all your links, so as a result, is there any reason why you couldn’t just change my above post name from “Jeremy” to “Internet Marketing”. If not no worries, just figured there was no harm in asking. Thanks!

    Posted on May 20th, 2008

Trackback(s)

Have Your Say!





Warning: stristr() [function.stristr]: Empty delimiter. in /home/imbloggi/public_html/wp-content/plugins/wassup/wassup.php on line 2093