Last week I discovered quickly that the All In One SEO Pack had a new developer and made a blog post about the change. Because there were a ton of blogs that had recently broke the news that the plugin would no longer be supported, I was excited to write about the addition of a new developer.

After I gathered all the information I needed for the post, I wrote it out, published and proceeded to market the post to other bloggers. The result I got from marketing the post I felt was pretty big so I’d like to share with you what I did to spread the news about my post, All In One SEO Pack Finds New Developer.

Before I tell you my steps, let me first note that this best works with news worthy posts. Sure you may find that you can market other blog posts in this manner but I do feel that my post got a lot of the attention that it did based upon the news aspect of the post.

Revisit Feeds

I first learned that the plugin would no longer be supported by reading Hack WordPress via feed. But I wasn’t quite sure that was right until I hit up my feed and brought the post back up. As soon as I confirmed them as my source, I emailed Kyle at Hack WordPress to let him know what I had just learned and directed him to my post.

Kyle was nice enough to write a post about the news and linked back to my post as a source of more information on the new developer.

After contacting Kyle, I went through the rest of my feeds and contacted others who had blogged about the change. The result of those contacts also got me a link back from Alex at Blogsessive.

Google It!

Ah, Google is of course a blogger’s best friend and thus was the case in marketing this post. I headed over to Google and searched “All In One SEO Pack No Longer Supported.” This no doubt brought up quite a few results.

From the search results I just went through the first couple of pages and went to blogs that I recognized. I didn’t want to email people who I wouldn’t be interested in networking with and I wanted to at least know the blog name (I read more blogs than I subscribe to). Google was helpful in locating these blogs and I hoped over to each site and emailed the owner.

Important Note: I never emailed a site owner where I hadn’t previously read the blog. Nor did I give each blog owner a generic message. Each one was personal for that owner and contained their name. As a blogger, I ditch any email that is addressed “Dear imbloggingthat.”

Twitter

Thanks to the help of Twitter Feed my post was automatically published to Twitter when I published it. This got the post retweeted by many users. I noticed this was happening when Tweet Beep started sending me a lot of emails about mentions of the site.

I highly recommend that you use both of these services to syndicate all your blog posts as well as get notified when others are talking about you on Twitter. They’ve been very useful for me while networking with other bloggers.

Thanks to Twitter, my post was picked up by Jeff Chandler who mentioned me when he wrote his post about the plugin on Weblog Tools Collection. His post was syndicated in the dashboards of all WordPress users. Huge deal for me. I’m still getting traffic from Jeff’s post.

StumbleUpon

There wasn’t a huge amount of traffic from Stumble for this post but enough to note. In this case, I discovered my own post and sent it to a few of my StumbleUpon friends. There were 10 people who gave me a thumbs up and 3 reviews (including my own). Some new visitors trickled in! :D

The Final Result

Every link back that I received I’m still getting traffic from. But to date, there have been 10,443 views to this post. It’s not my best performing nor is it in the top 10. But I believe I wrote a post that would have only been noticed by regular readers and got it promoted by some really great sites! And there were more than the sites I’ve mentioned, WP Candy for example also picked up my post published a link back to me.

Your Marketing Strategy

When you’ve written a post that you’d like to spread to the blogosphere, what do you do? Have you ever tried what I have mentioned or do you have another strategy to get a post noticed by other bloggers?